The Laundry Quarter is a collection of spaces to live, eat, shop, and meet, in a new neighbourhood quarter. Built by award-winning property developer Portabella, it is located on the historical site of a former dry-cleaning business that was set up in 1860 and served the locality for over 150 years.
A new visual identity was constructed making use of recognisable laundry symbols and collated into a set of brand ‘care instructions,’ that define the creative direction across every touchpoint.
Design & Direction → Tayler Morgan
Signwriting → Adrian Geach
Motion → Jay Baulch