Hawfinch® is a boutique property developer with a vision and desire to build beautiful sustainable homes that sit harmoniously within their surroundings.
We embarked on designing an identity that evokes natural simplicity through choice of typography and colour. The resulting wordmark uses a customised letter H which subtly follows the shape of the distinct finch beak. In addition, the plumage shades of rusty-brown, orange-brown, grey, and buff help to create warm, rich, and friendly impression.
Design & Direction → Tayler Morgan
Motion → Jay Baulch