Dixie represented a slightly different market for us than our other current projects – aimed at young people, we were keen that the brand identity was strong and vibrant but we still wanted it to feel good quality and aspirational. Through a range of meetings and consultations, Blindspot were able to draw out our values and expectations for Dixie and create a suite of marketing material which has been really well received and frequently praised. We also sold out off-plan, there can be no greater testament than that!

Peter Reilly
Commercial Director