Project → Cwfl™ / 2022

Cwfl™ (Hood) is a neighbourhood life/style store, curating contemporary brands from around the globe.

Working in close collaboration with co-owners Lauren & Nerys, we created a playful and vibrant visual identity, representing a freedom of self-expression. Our concept revolves around a rotated letter C to create a simple hood icon, hooded figure, and wordmark; that we rolled out across signage, print and their e-commerce website.