A complete rebrand is always a brave step and believe me, it brings with it a huge sense of excitement but also a lot of trepidation about how it will be received. Blindspot have been working alongside us for many years and so they know the company pretty well. Once the name was decided we gave Tayler carte blanche to come up with the brand idea. About 48 hours later he’d nailed the concept and I’m sure there was a lot of work on his part but it seemed like everything fell into place soon after that: Branding, signage, website and stationery. We’ve been delighted with the rebrand, it’s an exact representation of our business and it’s enabled us to go from strength to strength.